Welcome to
Birch Design Theory
Interior Design in Oconomowoc, WI

Meet Our Team

The Designer, Michelle Birch


Co-Founder & Designer at Birch Design Theory, LLC. Michelle is from Canada and launched Birch Design Theory in 2017. Michelle is loving her new career in Interior Design in Oconomowoc.  She also doubles as a Lighting Designer at BBC Lighting in Milwaukee. Michelle graduated with honors with her Interior Design degree at MATC, Milwaukee. As the owner, Michelle wants to make sure that Birch Design Theory keeps growing in a sustainable manner, building on the reputation and relationships that she acquired over her many years as a pharmacist and leader in the retail industry. She is very proud of her construction team and vendors who all have a keen interest in achieving the highest standard of service. Birch Design Theory is passionate about creating stunning projects, whether you are completing a remodel in Lake Country or anywhere in the greater metropolitan area. Michelle spends her free time advocating for finding a cure for cancer as an honored member of the Board of Directors of Susan G. Komen Wisconsin. Michelle loves antiquing with her husband, Cameron, and finding those one of a kind pieces to share with her clients.

The Photographer, Cameron Birch


Co-Founder of Birch Design Theory, LLC. Cameron is from California and started Birch Design Theory in 2017. Cameron is recently retired from his previous career of 30 years in the retail industry. Cameron is a Pharmacist by trade and most recently served as Director of Retail and Pharmacy Operations for as many as 80 stores in parts of Wisconsin, Iowa and Michigan.  As the owner, Cameron wants to make sure that Birch Design Theory focuses on driving a beautifully delivered, on budget project to the specifications of the client.   He loves capturing the before and after camera shots of our transformations. Cameron spends his free time with his wife, Michelle, enjoying travelling, scuba diving, woodworking and attending auctions and estate sales.

Our Mission



Our Mission at Birch Design Theory, LLC. is to provide full service Interior Design options focused on providing

 high-quality design & exemplary customer experience from start to finish.

Designing any space, with budgets big or small, we create unique, beautiful designs

that are sure to inspire all that get to experience them!

From new construction to rebuilding the gems of the past, we are focused on dynamic transformations

 that truly reflect our client’s personalities and undiscovered desires.

We maintain a highly-engaged, friendly, fair & positive work environment which respects inclusivity,

new ideas, & quality, everyday hard work.

Our focus is to simply make you love your home again!


The Design Process


"My goal is to engage my clients in the design process to customize their needs to uniquely capture their

 one of a kind project goals.

  Our services can be customized to include design consulting, procurement, remodelling and full service Interior Design.  

Specializing in residential design, we partner with

individual home owners, builders, and remodelling

companies to capture the essence of beauty in

 every project we have the privilege to be a part of."

              Always, Michelle

Our Vision



To become Lake Country’s primary destination for beautiful

 residential Interior Design.


Welcome to My Blog: Design in Your Four Walls

I look forward to sharing a glimpse of my design thoughts regularly with all of you.

 I promise to keep them brief and welcome topic ideas as we get going along. 

We hope you enjoy our website and take a moment to drop us a line.



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Birch Design Theory, LLC


204 Summit Ave. Oconomowoc, WI 608-213-9386 OPEN BY APPOINTMENT